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What is a Marketing Funnel

Apr 6

What is a funnel for marketing and why should every online marketer create one?

It is a marketing strategy to encourage prospective customers to purchase products from your company. It's a selling process that allows someone to browse your website to find information that can solve their issue. But, with the help of specific tools, you can be able to establish an ongoing relationship with every visitor.


This will allow you to better understand the needs of each visitor. This will enable you to offer the best information possible for all users. When you earn the trust of a visitor, they will be more likely to purchase your products. The visitor becomes a customer.

In time, many customers turn into extremely loyal clients who are willing to buy any product that your website promotes. A marketing funnel describes the steps involved in turning a visitor to your site into a customer that will return to you for future purchases.


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For every internet marketing professional that is their final objective. It is achievable with a properly designed funnel.

Your marketing materials are attracting people's attention and guiding them to the funnel. When they complete the PERSONAL form, they are automatically enrolled in into the funnel. Because no one will opt in to your lead capture page, I said "personal". They want an executive to join them, not a small company.

Lead capture pages are the entry point to the funnel. Once they click "Signup Now" or "Enter There" and they'll be able to be entering a brand new world of network marketing.

The best thing is that they are competent to perform the task. It's up to them. They don't have anything to sell you except yourself as a leader and mentor, and as someone who will assist them get more leads into their business.

This is how the typical marketing channel functions.

You can offer a free product for your "front-end" to draw and qualifie people interested in your offerings. To receive your free product, join (also known as opt-in) and give your name and email address. Then, you will add them to your email list.

Now, you've got those contacts on your email list and you can also send related offers to them that they might be interested in.

They'll be directed to the page with a low-price offer or a trip wire deal immediately after signing up for the free offer. This is where they'll be taken to the "backend" of your funnel.

They are taken to another related offer at less cost if they purchase the low-priced offer (also called an upsell). If the person buys the more expensive offer, they will be taken to another related product that is priced higher. You can continue this process for many more.

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To find out more you can visit this channel for additional digital and marketing information.

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